Virtual Dressing Rooms: A Guide For Fashion Retailers

The trend of online shopping has come a long way ever since its inception. In today’s time, online shopping has become more popular than in-store shopping. Since the onset of the COVID-19 pandemic, online shopping and e-commerce has further grown exponentially. 

According to statistics, the annual revenue of the ecommerce industry will hit the $6.5 trillion mark by 2023. Nonetheless, online shopping has its own challenges, and evolving technology has been helping address them efficiently. One of the key industries in the field of online shopping is fashion and retail, and one such technology that has been taking over the industry is virtual dressing room. 

What Are Virtual Dressing Rooms? 

As the ecommerce sector continues to grow more ubiquitous and sophisticated, the need for technology-driven experiences amongst consumers has risen. In fact, statistics suggest that e-commerce will make up 15.3% of all retail sales in the US this year. That being said, a common problem in the sector is the return rate, especially in the fashion and retail industry. 

This is where virtual dressing rooms come into the scene. A virtual dressing room also called a virtual fitting room, is like the digital version of an in-store dressing room. Customers at an online store can try on a product virtually. It helps customers visualize how a dress or other products may look when they wear them, helping them better understand product features like colour, pattern, and style. 

With the help of virtual fitting rooms, an individual can try on clothing items or beauty products without having to touch the item. These rooms use augmented reality (AR) or artificial intelligence (AI) technologies which place the chosen product over the live imaging of a customer. This helps the customer check a product’s size, style, and fit before they make a purchase. 

Why Retailers Must Use Virtual Dressing Rooms? 

Virtual fitting rooms are one of the hottest trends in the online fashion industry. There are numerous benefits of this new and innovative fashion technology used across the global marketplace. Let us take a look at the key reasons why retailers must use virtual fitting rooms in today’s time. 

  • Increased sales: Statistics suggest that shoppers are not just more likely to buy but also willing to pay more if they can get to try products through AR. 
  • Enhanced convenience: Offering consumer-centric experiences can work wonders for a business. This is why making the shopping experience more convenient is something that every retailer must do. Virtual fitting rooms are the perfect way to offer a highly convenient shopping experience to customers at your online store. 
  • Build customer relationships: To build brand loyalty, you will have to establish a good connection with the customer. With something as innovative as virtual dressing rooms, building relationships with customers becomes much easier. 

Final Thoughts 

In this age of technology and innovation, retailers in the fashion industry must make use of virtual dressing rooms to enhance the quality of customer experiences and build long-term relationships with customers. It will help in the growth and success of their online store. 

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